BBBSA’s Bigs in Blue Initiative

Bigs in Blue Initiative pic

Bigs in Blue Initiative

The president of Alamo Pharma Services and the president of commercial operations at Mission Pharmacal Company, Terrell “Terry” Herring leverages his extensive business leadership experience in his work. Further, Terrell Herring is a former trustee for the Big Brothers Big Sisters of America (BBBSA), which awarded him the honor of Big Brother of the Year in 2007.

The BBBSA is a nonprofit organization that matches underserved children, which it names “Littles,” with adult mentors, named “Bigs,” who can provide children with guidance and advice relating to their lives and circumstances. Among the numerous initiatives that the BBBSA manages is the Bigs in Blue campaign, which offers Littles the opportunity to connect with law enforcement officers in their communities and learn more about what police do and how they can help. Through the campaign, the BBBSA hopes to foster stronger relationships between children, families, and the law enforcement professionals who serve them.

The BBBSA’s current goal is to expand the Bigs in Blue campaign so it becomes operational in at least one-third of its 300 affiliate locations throughout the United States. To achieve this aim BBBSA hopes to raise $5 million, which it will distribute to affiliates in the form of grants for program development.


BBBS Program Aims to Ease Tension between Police and Community

Big Brothers Big Sisters of America pic

Big Brothers Big Sisters of America

Terrell Herring received his bachelor’s degree in biology with high honors from The Citadel, the Military College of South Carolina. He has since built a career as an executive in the pharmaceutical industry, and is currently the president of Mission Pharmacal Company, based in San Antonio, Texas. Outside of work, Terrell Herring, also known as Terry, actively engages in charitable activities, and in the past he has served on the board of directors of Big Brothers Big Sisters of America (BBBS).

In existence for over a century, BBBS is one of the country’s oldest mentoring organizations. Founded on the belief that all children have the potential to succeed in life, the organization matches a child aged six to 18 years with an adult volunteer mentor, who strives to provide the child with a strong role model. Through the years, this program has changed the lives of thousands.

In recent years, BBBS developed Bigs in Blue, a mentoring program that aims to improve relationships between police forces and the communities they serve. The program provides an opportunity for police officer volunteers to interact with a child for 30 minutes to an hour each week at the child’s school. BBBS president Pam Iorio claims that under current conditions, the presence of a police officer is immediately associated with arrest; the Bigs in Blue program aims to change this perception by helping children see police officers as friends rather than adversaries.

In order to expand the project to affiliates across the country, the BBBS has set a fundraising goal of $5 million. To learn more or to donate, visit

Terrell Herring on the Positive Mental Health Impact of Big Brothers Big Sisters

In his work as a pharmaceutical executive and in his private life, Mission Pharmacal President Terrell Herring works to advance children’s health and ensure that all young people have the healthy start they deserve. Since 1993, Herring has been proud to support Big Brothers Big Sisters, an organization that shares these lofty goals.

For more than a century, Big Brothers Big Sisters has paired at-risk girls and boys with adult mentors in their communities. The group is the nation’s largest volunteer mentorship network, and it is active in many foreign countries, as well. By nurturing strong, caring relationships with their little “brothers” and “sisters,” the organization’s mentors offer both practical advice and role modeling for a well-adjusted adult life.

Various researchers have documented Big Brothers Big Sisters’ positive impact on the health of its participants. The group has found that its young participants in the United States are 52 percent less likely to skip school than nonparticipants. In addition, health economics researchers in Australia have found that by discouraging unhealthy, high-risk behaviors and helping to address children’s psychological problems, the Big Brothers Big Sisters program “represents a highly cost-effective use of public health or welfare resources.” Through the work of supporters like Terrell Herring, Big Brothers Big Sisters can continue to contribute to healthier communities while increasing opportunities for children at risk.

Terrell Herring Discusses Big Brothers Big Sisters of America

Big Brothers Big Sisters of America has existed for more than a century. With branches found across the country, as well as internationally, the organization has enabled many children to acquire a new “Big” person in their lives and new ways of looking at life from these volunteer-mentors.

Ernest Coulter, a New York City court clerk, is credited as the founder. At the turn of the 20th century, he recognized that a growing number of youths were succumbing to juvenile delinquency. He also realized that many of these youngsters lacked good role models in their lives, and he sought to connect them with adults who could act as positive influences. In 1904, Coulter developed the Big Brothers program. Around the same time, Ladies of Charity, which became Catholic Big Sisters of New York, began offering similar services for young girls. In less than a decade, Big Brothers developed a presence in 26 cities, and Big Sisters quickly followed. However, Big Brothers and Big Sisters did not unite until 1977.

About the Author:

Terrell Herring, the President of Commercial Operations with Mission Pharmacal Company in San Antonio, began volunteering with Big Brothers Big Sisters of America in 1993. Since then, Herring has served as a board member with his local board. He was honored for service recognition in 2008.