Analogies between Winning and Losing in Business and Sports



Based in Pennsylvania, Terrell (“Terry”) Herring serves as the president of the Mission Family of Companies and guides affiliated firms such as Alamo Pharma Services, Epic Fulfillment, and BioComp Pharmaceuticals. Having held leadership positions with the Doylestown Presbyterian Church, Terrell Herring is also a member of the Board of A New Equilibrium (ANE), a nonprofit that focuses on issues confronting business leaders and their spiritual dimensions.

A recent ANE article at focuses on the “March Madness” competition, in which numerous collegiate basketball teams vie for a National Championship that only one can obtain. Business is a lot like basketball competition in that the rewards at the end do not occur without scaling, maintaining, second-guessing, retrenching, and starting anew. On a quarter-to-quarter basis, the “lead” changes and new plans supplant old strategies for attaining objectives. Employees may need to be “benched” when they fail to perform, and new “stars” may step up in the clutch and take the team through crunch time.

An important aspect to remember is that the competition itself drives basketball action, not just the team that is ultimately crowned the victor. An analogy to this is in Holy Week, when the celebration of Easter doesn’t occur without first passing through the despair of Good Friday. In the end, God wants our earnest success, but victory comes only at the last buzzer. In the meantime, it is vitally important to play each possession to the utmost when vying for the prize.


The ASAP Global Alliance Summit


Association of Strategic Alliance Professionals pic

Association of Strategic Alliance Professionals

Terrell Herring, who often goes by Terry, is a pharmaceutical industry executive that currently serves as the president of Alamo Pharma Services and Mission Pharmacal. A highly resourceful professional, Terrell Herring is an expert on leveraging partnerships for mutual beneficial success, and was invited to speak at the Association of Strategic Alliance Professionals (ASAP) Global Alliance Summit on the topic.

A nonprofit organization, ASAP is a professional membership organization founded in 1998 that represents individuals working to form and maintain strategic alliances and partnerships. ASAP currently maintains a membership base of over 2,500 individuals from nearly 40 different countries.

The Global Alliance Summit is an annual event hosted by ASAP. The event is the leading networking forum and professional gathering for individuals that work to build partnerships and maintain strategic alliances. In addition to educational content and peer-to-peer learning opportunities, the event features expert speakers and a new theme each year. For example, the 2016 event will focus on the theme of Partnering Everywhere: Expert Leadership for the Ecosystem.

“Tapping the Source” When Finding Pathways Forward

Terrell Herring pic

Terrell Herring

Based in Doylestown, Pennsylvania, Terrell “Terry” Herring guides commercial operations with Mission Pharmacal Company and serves as Alamo Pharma Services president. Community involved, Terrell Herring serves on the board of the nonprofit A New Equilibrium (ANE), which provides leadership guidance that is effective and spiritually motivated.

Comprised of business and community leaders from a wide range of backgrounds, ANE maintains integrity as a core value. This implies an unwavering commitment to following the right path for the right reasons. As detailed on the organization’s website, part of this approach involves practicing affirmations which include prayer and intentionally setting oneself on courses that maximize potential.

This process of “tapping the source” often involves distilling one’s true motivations and intentions. For example, one ANE member had to make numerous phone calls regarding her career future and felt overwhelmed. The key to resolving her stressful situation involved stopping to take stock and stating deliberately, “show me the pathways.” This moment of earnest reflection led to a face coming to mind and the phone conversation that ensued proved productive. This in turn led to a number of other positive phone interactions and an easing of career-related worries.

Terry Herring is also active with nonprofits such as the March of Dimes and March for Babies, and was recognized as a 2007 Big Brother of the Year.