BBBSA’s Bigs in Blue Initiative

Bigs in Blue Initiative pic

Bigs in Blue Initiative
Image: bbbs.org

The president of Alamo Pharma Services and the president of commercial operations at Mission Pharmacal Company, Terrell “Terry” Herring leverages his extensive business leadership experience in his work. Further, Terrell Herring is a former trustee for the Big Brothers Big Sisters of America (BBBSA), which awarded him the honor of Big Brother of the Year in 2007.

The BBBSA is a nonprofit organization that matches underserved children, which it names “Littles,” with adult mentors, named “Bigs,” who can provide children with guidance and advice relating to their lives and circumstances. Among the numerous initiatives that the BBBSA manages is the Bigs in Blue campaign, which offers Littles the opportunity to connect with law enforcement officers in their communities and learn more about what police do and how they can help. Through the campaign, the BBBSA hopes to foster stronger relationships between children, families, and the law enforcement professionals who serve them.

The BBBSA’s current goal is to expand the Bigs in Blue campaign so it becomes operational in at least one-third of its 300 affiliate locations throughout the United States. To achieve this aim BBBSA hopes to raise $5 million, which it will distribute to affiliates in the form of grants for program development.

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